This content-clipping strategy clearly works super well. On YouTube, a six-minute video called "Michael keaton Might've Been the Best Batman" is so much tastier than the 212 minute "#1586 - Tony Hinchcliffe".
212 minutes is three and a half hours! You've gotta schedule that in your day, and I don't even know who this Tony Hinchcliffe guy is! I'm not about to invest that much time watching the full-length video. But six minutes with a catchy title I'm curious about? Well sure, I can watch another one of those.
On twitter, instagram, facebook, and linkedin this clipping game is even more effective. What are you more likely to watch: a link to your hour-long podcast, or a 40-second titled video about a single topic that starts automatically playing as you scroll?
But here's the thing: making these types of clips is hard. You've gotta:
But the only real parts of that workflow that require your big ol' 🧠 human-intelligence meat computer are:
All the cruft around actually making the video once you have a 📺 video, 📌 marked start and end point of a clip, and 🖋 title is so well defined that a well trained computer could probably do it.
So I trained a computer to do it.
✂️ clips.marketing let me make that clip from the full video in about five minutes soup-to-nuts, including the subtitles 🤯
Here's sneak peek of how ✂️ clips.marketing lets me repurpose content so quickly:
✂️ clips.marketing isn't ready for just anybody to sign up yet but it's got a handful of early adopters churning out clips (mostly me).
Here's some early product feedback I got from clips.marketing's first paying customer Brendan Hufford:
You're not charging enough. You're basically selling me money. I can take this clip, put it on linkedin, and two or three people are going to book sales off of that.
If you, like Brendan, read through this thinking "I LITERALLY NEED THIS EXACT THING RIGHT NOW" because you're sitting on a gigantic rotting media vault hiding years of potentially viral 💎 daily content that could be out there working for you to get new followers and you have a moderately high pain tolerance for alpha software then grab a time with me and I'll getcha manually onboarded with what works so far!
If you'd prefer to wait for an official launch and you'd like ~monthly development updates then slap your electronic mail address down here:
Sign up and you'll get ~monthly development updates and an email when it's ready to help you upgrade your social media marketing game.
There will be a big ol' "Unsubscribe" link in everything I send you if you change your mind.